Sara Lohse
About Sara
Sara Lohse is an award-winning author, marketer, and brand architect with a knack for turning narratives into connections. Through Favorite Daughter Media, she uses her passion and talent to help mission-driven brands amplify their impact, proving that authentic storytelling and strategic marketing go hand in hand.
Sara’s ability to turn her personal experiences into lessons for others has resonated with many, establishing her as a trusted voice in the world of storytelling and branding. Her book, Open This Book: The Art of Storytelling for Aspiring Thought Leaders, debuted at the #1 New Release spot and is now available on Amazon.com. She is also the co-host of the Branded podcast alongside Larry Roberts, using the platform to help listeners establish, hone, and promote their own personal brands.
Sara’s work and expertise, featured on conference stages including FinCon, PodFest Multimedia Expo, and Speakonomics and in publications such as Authority Magazine, showcase her as a gifted creator fueled by passion and caffeine, dedicated to making a difference through powerful storytelling and marketing.
Presentation
When we think of a brand, we see a logo–a sleek design that represents a group of products or services. But how does that logo make us feel?
Trick question. It doesn’t make us feel much of anything. In order to invoke emotions and create meaningful connections with our audience, we need our brand to become more than just our logo. We need our brand to become US. Why?
Because people connect with stories, not logos. They remember emotions, not taglines. In this session, you’ll discover why integrating personal stories into your brand strategy is crucial for building trust, fostering connections, and creating a lasting impact. Plus, you’ll learn key strategies for uncovering your most valuable stories and telling them in a way that will capture your listeners.
- How authentic personal stories can impact consumer trust and help establish or grow your brand.
- A mindset shift away from “My stories aren’t important” and strategies for transforming everyday experiences into captivating stories that highlight your values, vision, and unique perspective.
- How you can leverage neuroscience, empathy, and context to hold your audience’s attention.