Speakers Including Facebook Ad Strategist, Bond

2019 Speaker Lineup

Amanda Bond

Keynote

Keynote Address #1

Organic Isn’t Dead:

(You’re Just Doing It Wrong)

Keynote Address #2

The 3-Step Process for Turning Digital Attention into Revenue (on Autopilot!) using Facebook Ads

Brent Pohlman

How LinkedIn Can Work for You and Provide You With a Huge ROI

Ryan Kulhanek

Web Presence, Google, and Multimedia

Blake Peshek

Video and Multi-Media Marketing Strategies

Andrew Tuzson

Optimizing Your Content for Voice Search

Dave Meyer

Session #1: Reach Customers Online with Google

Session #2: Using Data to Drive Growth

Todd Herges

CyberSecurity 101

Kelley Peterson

Brandraising – How to Channel Marketing’s Rule of Seven

2019 MarkeTech Sponsors:

Amanda Bond

Organic Isn’t Dead: (You’re Just Doing It Wrong)

You’ve read all the blog posts and hot takes.

“This latest Facebook update crushed our engagement”
“Facebook has become pay-to-play”
“Organic reach is dead”.

Trust me, I’ve heard it too.

But I call B.S.

What if I told you this actually makes it easier than ever to reach your ideal customer?

Why? Because the Facebook algorithm isn’t here to punish YOU, caring business owner. It’s here to remove Spammy McMarketersons’ crappy posts from the News Feed, leaving more room for brands to shine by focusing on Facebook’s core pillars: Connection. Community. Real engagement.

Take Away

The three myths about organic reach
Why it’s easy to act spammy on your Facebook Page (and how to fix it)
How to (instantly!) increase your reach & engagement
A simple 3-step formula to create sales for your business with social media

About Amanda

Keynote, Amanda Bond is owner of The Ad Strategist and the creator of The StrADedy System. Entrepreneur Magazine calls her a “Facebook advertising genius” due to her unique mix of creativity and her vast analytical experience—from analyzing hundreds of millions of client ad impressions. A fiery personality, Bond mixes education and entertainment in a straight shooting way to show people the right way to do Facebook advertising.

Amanda Bond

The 3-Step Process for Turning Digital Attention into Revenue (on Autopilot!) using Facebook Ads

Ya’ know that feeling...? The one where you spend countless hours perfecting a campaign inside Ads Manager that you know will change the game for your business.

Only it doesn't. You struggle to get it approved.

Then, once it's FINALLY active—crickets! And none of the 80-gajillion copy variations (that you spent a fortune on are working). *Cue ugly tears*

It’s not your fault your ads are failing.

Why continue to do what’s NOT working for 95% of marketers? When you could implement a SIMPLE FRAMEWORK (attracting customers to you like a magnet) of amplifying your sales message and turning your digital attention into revenue (on autopilot!).

Take Away

The three most common ad scaling bottlenecks (and how to fix them)
How to turn your digital attention into revenue on autopilot
How to use ads like email autoresponders (to stop ad fatigue once and for all)

About Amanda

Brent Pohlman

How LinkedIn Can Work for You and Provide You With a Huge ROI

LinkedIn can be a difference-making tool and the best news is you can do it with limited dollar resources. It is really a matter of building the right relationships.

Take Away

See Returns from LinkedIn in Your Marketing/Sales
Learn How to Successfully Recruit
Secure Quality Network Connections

About Brent

Brent Pohlman, CEO of Midwest Laboratories is a second generation owner who is building on a solid 43-year history that his dad started in 1975. Brent currently has a staff of 167 employees that work on a West Omaha Campus of 14 buildings.

Before coming to Midwest Laboratories in 2005, Brent worked at companies like HDR, Mutual of Omaha and Arthur Andersen.

Brent's overall goals are to continue to find ways to grow Midwest Labs current business by attracting and retaining the best employees possible.

In addition to running a business, Brent enjoys his time outside of work with his wife, Michele and their 5 adult children who reside all over the country.

Brent really values his faith-based principles and looks for ways to continue to infuse those principles in daily operations.

Ryan Kulhanek

Web Presence, Google, and Multimedia

Learning to take the appropriate steps to ensure a solid web presence when it comes to utilizing images and multimedia content online and why including Google is so important.

Take Away

Importance of having a great web presence
How to make sure it looks professional
Ways to keep it fresh

About Ryan

Ryan Kulhanek has been a small business owner for over 10 years and has successful started two businesses from the ground up, first of which was when he was 22 years only. With a entrepreneurship spirit and Bachelors Degree in Marketing Ryan has woven these two passions into a desire to help small business grow with a unique perspective on reaching the desired target market through a digital presence and an importance on customer service.

Blake Peshek

Video and Multi-Media Marketing Strategies

Provident Promotions will be giving an in-depth analysis of the importance of Video Production within a company or organization. This analysis will cover interesting trends among your consumers relating to video, the need for professional video production in any business or organization and some takeaways on how to get started when creating video content!

Take Away

How to create video content that is appealing to your target audience
How you can convert viewers to customers
How to get started on building a professional and personal brand identity through video

About Blake

Blake is a native of Hastings, NE. He graduated from Hastings High and received his Bachelors of Science degree in Marketing from the University of Nebraska at Kearney. In 2010 he started his business, Provident Promotions.

Provident Promotions is a marketing group located in downtown Hastings, NE and is dedicated to creating beautiful, highly functional marketing tools for businesses & non-profit organizations. From concept to full execution, Provident delivers compelling web and print solutions for ongoing success. Their team has over 20 years of combined experience in the marketing industry. Provident Promotions specializes in digital applications such as eNews campaigns, custom apps and websites built with HTML5, CSS3, jQuery, and PHP.

Andrew Tuzson

Optimizing Your Content for Voice Search

The landscape of SEO is an ever-changing race for the dominance of page one placement. With ranking algorithm shifting almost daily, it is imperative that businesses understand digital content best practices. Voice search is becoming more prevalent now than ever. Andrew will provide actionable strategies that allow your organization to ensure voice search is being considered when optimizing your web content.

Take Away

Understand how voice search is changing the digital landscape
Examine your SEO/keyword strategy
Develop a plan to implement easy, quick changes

About Andrew

Andrew Tuzson is the VP of Creative at Firespring in Lincoln, Nebraska. Having founded, grown, and sold two creative agencies, Andrew sold Evol Empire Creative to Firespring in November of 2018. Having worked in the industry for over a decade, Andrew is passionate on growing businesses, web development, advertising methodologies, SEO, and workplace culture. Andrew is lactose intolerant, but he also expresses a strong disdain for almond milk. He lives in Lincoln and has three children.

Dave Meyer

Reach Customers Online with Google

Learn how customers find your business online and how to promote your online presence using a free business listing, search engine optimization (SEO) techniques, and online advertising. We’ll introduce some tools that can help, including Google Analytics and Google Trends.

Take Away

Creating a free Google My Business listing
Improving your website’s visibility in Google’s organic search results, on all devices
Advertising your business on Google

About Dave

Dave is a speaker for the Grow with Google partner program. He has more than 20 years of experience in marketing and communications and has presented digital marketing topics to thousands of people across the U.S. and Canada. Dave’s presentations include more than 300 webinars on topics like SEO, advertising, content marketing, and sales strategy. Dave was named 2016 Entrepreneur of the Year by the TwinWest Chamber of Commerce in Minneapolis, and has been recognized by organizations including the International Association of Business Communicators (IABC), the Association of Builders and Contractors (ABC) and many others as a thought leader in marketing and communications.

Dave has a BA in Journalism and an MBA in Venture Management (Entrepreneurship) from the University of St. Thomas in St. Paul, Minn.. Dave’s company, BizzyWeb, helps hundreds of clients Generate Buzz Without Getting Stung!

Dave Meyer

Using Data to Drive Growth

Learn about tools that can help you understand customer behavior with your online presence. We’ll show you how you can use this info to make informed decisions about your ongoing online marketing strategy.

Take Away

Identifying business goals (and how you plan to use your online presence to achieve them)
Incorporating data into your plan
Selecting tools to help you find the answers you need

About Dave

Todd Herges

CyberSecurity 101

Take Away

The existing cybersecurity risks threatening small business
Key protective measures to mitigate cybersecurity risks
The four cornerstones to success in today's threat-filled world

About Todd

After a 22 year career in banking, the last 12 of which with First National Bank of Omaha, where he served on the holding company's Strategic Technology Committee, Todd joined Intellicom in 2011. Over the past 8 years he has developed Intellicom's managed services practice into a best-in-class unit that provides front line tactical and strategic support for nearly 100 small and medium sized businesses in Central Nebraska. He now helps manage key client relationships as Intellicom's Client Services Advocate. In his roles at Intellicom and in his career in banking, Todd has experienced a variety of best- and worst-case practices in a wide range of businesses, from healthcare to retail, from banking and financial services and to professional services (such as accounting firms and law offices) and from transportation to agriculture. He advises and advocates for clients across many different sectors.

Kelley Peterson

Brandraising – How to Channel Marketing’s Rule of Seven

The rule of seven is one of the oldest concepts in marketing. Although it’s old, it doesn't mean it’s outdated. This rule simply says that a person should hear or see a marketing message at least seven times before they take action.

Today there are more ways to reach people – both in terms of number and variety of channels – than we could have imagined. Making it more important than ever for brands to be where the customers are.

Join this presentation to learn how to fuse the rule of seven with the concept of multichannel marketing. Find out ways to interact with and engage customers, using a combination of indirect and direct communication channels, to advance your brand and bring in big dollars!

Take Away

How to cut through all the noise and be heard
How to put your brand where the customers are
How to use your brand to bring in big dollars

About Kelley

Kelley has played a hand in helping businesses market themselves for nearly half her lifetime–it's truly in her blood. Using her multichannel marketing know-how and creative flair, Kelley helps organizations advance their brands, then shares “what works” to help even more. Local, regional and national marketing conference attendees find Kelley’s soapboxes to be fun, engaging conversations with tangible takeaways.

Kelley is a past president of the National Professional Chapters Council of the American Marketing Association as well as past president of the local chapter—Lincoln AMA. She has been recognized as Lincoln AMA’s Marketer of the Year, inducted into the Lincoln Marketing Hall of Fame and Lincoln Business Journal’s 40 under 40.

Kelley has played her creative hand in developing and refreshing campaigns for these great Nebraska brands: Child Guidance Center, Farmers & Merchants Bank, Immanuel Communities, Lincoln Community Foundation, Matt Talbot, PromiseShip and Prosper Lincoln.