Content is Key to Social Selling Success
Regina DeMars is a passionate communications strategist who has loved creating and delivering purposeful content for over 18 years. She is currently leading the Content Marketing & Social Media Strategy at First National Bank of Omaha. In her role, she defined the overall content strategy that has allowed First National Bank to identify and activate the right strategic initiatives, prioritize and optimize. She is in charge of driving engagement with customers & employees and attracting new customers by developing content that adds value to identified audiences, elevating brand reputation in the marketplace as an industry leader and employer. She also implemented Influencer Marketing and Mortgage Loan Officer Facebook for Business programs.
Prior to joining First National Bank, she held various marketing roles at ConAgra Foods over 10 years and spent 7 years in New York at Weber Shandwick.