2021 PreConference

Info & Registration

How to Make Your Digital Marketing Matter

A hands-on session on creating a comprehensive and cohesive online strategy based on your goals.

Hosted by Renee Sobotka and Jen Potters of True North Technologies

Digital marketing can be overwhelming. Let’s breakdown the complexity and help you reach your revenue goals. We plan to give a step-by-step method of how to analyze your website, social media presence and branding. You will also get useful advice on creating a comprehensive and cohesive online strategy based on your goals.

After this interactive, hands-on session, you will:

  • Understand the importance of a cohesive digital brand
  • Have the ability to analyze your current marketing strategy
  • Be able to determine next marketing steps

A note to GROW Nebraska members: If you do not have the free registration code, email [email protected].

Registration is limited! Register today to get the discounted rate AND secure your spot!

MEMBERS: Use the code FREEMEMBER to register for free! (And be sure to press “Apply” when you enter the code into the promo code box.)

About the speakers

A recipient of the 2021 Forbes NEXT 1000 award, Renee Sobotka grew up in West Point, NE and earned a Finance degree from the University of Nebraska – Lincoln. She has 15 years of audit and accounting experience. She is the Founder and CEO of NEBC LLC and True North Technologies, LLC. She loves her children, traveling, bike riding, golfing, boating, playing or watching sports, and snuggling with her dogs. She’s adventurous, willing to take risks, and values family, growth, and honesty.

Jen Potters is a Nebraska native born in North Platte and UNL alumni. She has held several positions throughout her career in leadership, business to business sales, and project management. She is the Chief Operating Officer and Chief Revenue Officer of True North Technologies. Jen owned a photography business for several years. She is passionate about art, music, travel and spending time with her 5-year-old daughter.