Post-Conference Resources 2019 - MarkeTech Conference

Post-Conference Resources

Please select the breakout session to download the speakers powerpoint:

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1st Breakout Sessions

General Sessions

Google Session #1 | Dave Meyer

Reach Customers Online with Google

General Sessions

Google Session #2 | Dave Meyer

Using Data to Drive Growth

Keynote

Keynote Session #1 | Amanda Bond

Organic Isn't Dead: (You're Just Doing It Wrong)

Keynote

Keynote Session #2 | Amanda Bond

The 3-Step Process for Turning Digital Attention into Revenue (on Autopilot!) using Facebook Ads

2nd Breakout Sessions

Breakout Room #1 | Andrew Tuzson

Optimizing Your Content for Voice Search

Breakout Room #2 | Kelley Peterson

Brandraising – How to Channel Marketing’s Rule of Seven

Breakout Room #3 | Brent Pohlman

How LinkedIn Can Work for You and Provide You With a Huge ROI

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About Dave

Dave Meyer, President of BizzyWeb will be your presenter for this event. Dave has more than 20 years of experience in marketing and communications and has presented digital marketing topics to thousands of people across the US and Canada. Dave is a public speaker for Google, was named 2016 Entrepreneur of the Year by the Twin West Chamber of Commerce, and has been recognized by organizations including the International Association of Business Communicators (IABC), the Association of Builders and Contractors (ABC) and many others as a thought leader in marketing and communications. Dave’s passion for helping businesses with their marketing has led to BizzyWeb helping hundreds of clients Generate Buzz Without Getting Stung!

Charlene “Ignites” DeCesare

Why Leads Go Into a Blackhole and What to Do About It

One of the biggest complaints from marketing is that they spend so much time, money, and effort to bring in leads, but then sales drops the ball. When marketing effort doesn’t lead to sales revenue, everyone points the finger back to marketing. Instead, marketing can do a few things to better enable sales and set everyone up to win (including the potential customers!) This talk is about the ideal mindset, message, and method at the intersection of sales and marketing.

You’ve done the work on the marketing side and you’re getting good leads, but somehow all that work isn’t converting to revenue. In some cases, prospects don’t even respond to your helpful replies to their inquiries. In other cases, you have (what you believe is) a great meeting, but then the prospect goes into a “black hole.”

Why does this happen, and more importantly, what can you do about it?

Take Away

The one mindset shift needed if you don’t want your prospects to “ghost” you.
How you can rewrite your email and voicemail scripts to be both credible and authentic.
How to create or adjust your sales process to scale your business while never allowing prospects or clients to feel “processed.

About Charlene

Charlene “Ignites” DeCesare has been a trusted advisor to executives and organizations around the world for more than two decades. As CEO of Charlene Ignites, LLC and Founder of Firewalk Sales, she specializes in helping smart, ambitious business builders accelerate growth at the intersection of sales and marketing. Previously, Charlene co-founded a fast-growing technology startup, and led Global Strategic Account Sales for more than a decade at Gartner, Inc.

Charlene has a B.S. in Communications from Emerson College and an M.B.A. in Sales & Marketing from Rivier University. She is a Professional Member of the National Speakers Association, a Brain-Based Success Coach, and a Certified Sales Leader (CSL). Charlene is also the author of the #1 Amazon Best Seller, The Email Cemetery – Where Bad Sales Emails Go to Die & How to Resuscitate Yours.

Breakout Room #1 | Blake Peshek

Breakout Room #2 | Todd Herges

Breakout Room #3 | Ryan Kulhanek

Google Session #1 | Dave Meyer

Google Session #2 | Dave Meyer

Keynote Session #1 | Amanda Bond

Keynote Session #2 | Amanda Bond

Breakout Room #1 | Andrew Tuzson

Breakout Room #2 | Kelley Peterson

Breakout Room #3 | Brent Pohlman

Get Your Business Online

Take Away

About Dave

Why Leads Go Into a Blackhole and What to Do About It

Take Away

About Charlene