Maria Elena Duron
Get Found on Google Search and Maps
It’s important that a business’s information appears—and appears correctly— when people search online. Research shows that 80% of consumers used a search engine when looking for information about local businesses, and, businesses that are online grow 40% faster and are twice as likely to create jobs. This workshop will explain how to create or claim your local business listing using Google My Business. Once this verification process is complete, you can manage your information as it appears across Google Search and Maps, and help potential customers find important information, including phone numbers, hours of operation, and driving directions.
This interactive session is limited to 50 spaces, so you must pre-register.
You are also required to bring a laptop or tablet.
- How to claim or create your listing
- How to use your Google Maps page to promote your business
- How to track your success on Google Search and Maps
Tips for Measuring Online Success
If you are not holding your online presence accountable, you have no way to track and measure its benefit to your business. For example, if you have no idea whether your website is helping your business make sales, how can you know whether it’s worthwhile to invest more time, money, and effort into it? Make sure it’s worth it! This session will talk about three ways to track and measure online success, using of tools from Google.
- Why measure success?
- How to evaluate your website
- How to evaluate your business listing
- How to evaluate your ad campaigns
Maria is a speaker for Google’s Get Your Business Online program. She helps businesses profitably harness their personal brand, content, and referral marketing. Her wide range of clients includes hotels, restaurants, inventors, authors, and web series creators.
Maria is a guest lecturer at the University of Texas SBDC, editor-in-chief of the award winning Personal Branding Blog, and a contributing columnist for publications like Business Insider, American Business Journal, Fox Business, US News & World Report, Entrepreneur, The Huffington Post, and The Young Entrepreneurs Council. Maria was awarded the Texas Governor’s Excellence in Small Business Award and is the founder of #brandchat, a recognized online chat focused on marketing and branding. She earned her B.B.A. in marketing from Texas Tech University and graduate work at Cornell University, University of California in Davis, and University of Phoenix.