Jenn Herman

How to Successfully Use Instagram to Market Your Business

Everyone is talking about Instagram – and they should be! I sincerely believe that Instagram is going to be one of the biggest players in social media marketing – well, it already is. And it’s going to keep growing!

But so many people struggle with using Instagram for marketing. This is because Instagram isn’t designed for marketers. It’s designed for the average user. BUT, if you know how to capitalize on this and use Instagram efficiently to target your audience, it is quite possibly the most rewarding social media site available!


Instagram Take Away

  • How to efficiently and effectively format an Instagram profile for maximized business exposure
  • How to properly create high-quality and engaging content for Instagram and how to craft Instagram posts for optimized results
  • How to effectively manage and analyze an Instagram account and strategy


How to Succeed with Facebook when Everyone Else is Failing

Yes, it seems everyone out there is talking about how to use social media marketing. And everyone these days seems to be some sort of social media expert or guru with the magic pill to master social media marketing. My approach, however, in this session deals with the realities of social media marketing.


Facebook Take Away

  • The social media marketing landscape is so heavily saturated that it seems almost impossible to actually see success – especially if you’re just starting out! I’ll show you how to stand out.
  • What to post? When to post? How to respond? So many questions… I’ll give you the answers!
  • Why so many others fail. And my key steps to avoid becoming one of these faltering businesses.


About Jenn

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog in 2014, 2015, and 2016. Through her blog, consulting, and speaking Jenn provides tips, resources, and training for small to medium sized businesses that need to structure their social media strategies.

Jenn has been featured in Inc., Fox News, Yahoo Finance, and numerous other podcasts and publications. She has spoken at Social Media Marketing World multiple times, Social Media Day San Diego multiple times, as well as for various organizations. She is the author of “The Ultimate Beginner’s Guide to Instagram” and “Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy”.

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