2023 MarkeTech Keynote Speaker

Sarah Calhoun of Red Ants Pants

Sarah Calhoun has two decades of leadership experience in both the non-profit and small business sectors, working in the outdoor education industry before founding Red Ants Pants in 2006.  Tired of wearing men’s work pants that didn’t fit, she designed pants that would fit, function, and flatter working women. Red Ants Pants is based out of White Sulphur Springs, Montana.

In 2011, Calhoun created the first annual Red Ants Pants Music Festival, where 6,000 fans came to celebrate rural Montana in a cow pasture. The Festival is a program of the Red Ants Pants Foundation whose mission is to support of women’s leadership, working family farms and ranches, and rural communities.

Calhoun’s grit has brought national recognition to her enterprises over the years. She was named the 2012 National Women in Business Champion for the Small Business Administration and the 2011 Entrepreneur of the Year for the State of Montana. In 2018, the Festival was named the Event of the Year by the Montana Office of Tourism and Business Development and Calhoun was inducted into the Montana Business Hall of Fame.

In her spare time, Calhoun enjoys the outdoors, cutting firewood, hunting, and camping.