Stand Out and Be Heard – On Your Terms
When it comes to marketing and defining your business, you’re the storyteller! And just like any good book or movie, there are certain parts of the story you can’t leave out — and some you should. Learn about creating useful written marketing collateral for your own business, and collect practical writing tips that can be used on social media, in emails, and more!
- The most important basic pieces of written marketing collateral for small businesses, and what information they should contain.
- Common copywriting mistakes and how to fix them.
- Tone 101 – How to convey your ACTUAL meaning through text-based communication
Lauren has a degree from UNK in English & Theatre, Secondary Education. She has extensive experience onstage through various roles in plays over the years, and feels comfortable conveying ideas in-person to groups of people looking to learn. She’s been in the copywriting industry since 2010, doing work ranging from blogging to playwriting to website copy composition. Lauren has spoken on entrepreneurship at Barcamp Omaha annually since 2014, and at the Shark Tank pitch event in Lincoln earlier this spring. As co-founder of a small, local entrepreneurship support group, she has in-depth knowledge of the trials and tribulations small business owners encounter, and can present a unique perspective to the topic of controlling your business’ narrative.