The ROI of WHY
In this fast-paced session, lifelong entrepreneur Jay Wilkinson, founder of Firespinrg, will share a compelling case for the “ROI of WHY” and why every company should be as focused on their “why” as they are on their “what.” You’ll learn about the Do More Good movement which was established to elevate the collective consciousness of business owners and leaders. The people behind the movement are Conscious Capitalists, B Corporations, 1% for the Plant companies, state-registered- Benefit Corporations and more – all aligned behind the belief that we are here to do more good.
- Why and how to take steps to elevate their business on its path to a purpose-first model regardless of if they’re a startup or have been in business for decades
- The 4 pillars of the Do More Good Movement: culture, community, cause and connection
Jay Wilkinson is the founder and CEO of Firespring—a Nebraska-based Certified B Corporation. In 2016, Firespring was featured as one of Inc. Magazine’s Top 50 Places to Work in America and has been listed on the Inc. 5000 fastest growing companies 7 of the last 9 years. As a philanthropist, he has raised millions of dollars for nonprofits, and last year he was a finalist for the PR Week’s Most Purposeful CEO Award. After decades, Jay remains passionate about crafting his own company’s culture, and spends the majority of his time helping nonprofits and businesses find their why and deepen their impact.